There are several major considerations when it comes to growing your business. Here are four that you need to think about as you formulate a growth strategy.
1. Marketing your services
From the moment you start a service-based business, you will need to look for clients and projects and then set aside time to do them well to gain happy customers, good reviews, and hopefully repeat customers who will be happy to retain with your service. These are the main ingredients of a successful Service-Based Business.
When you first start out, you will need to contact potential clients, look for jobs on freelance websites, and more. You will need to learn about what is a good proposal that you should sign up for and the right clients to work for.
It can be tempting to try every project when you first start out, but some may be more of a problem than they are worth. You also hope to get nice clients who will give you a good review that you can use as a marketing tool, but not all reasonable and difficult clients can really consume your energy.
2. Building relationships
It will take time, but ideally, you will eventually get to the point where work comes to you and you can pick and choose your projects. It's all about creating customer relationships and making yourself a valuable part of their team.
It means being reliable, hitting all your deadlines and communicating well. You should respond through your method of choosing communication, such as email or phone. If you are working on a long project that will take more than a few weeks, make it a point for your client to update them on a daily basis to assure them that you are on track in business
If something unexpected happens, let them know as soon as possible. It's better to let them know that the project may be a day or two late because you're sick with the flu and ask them if it's okay for them to wait than just assume.
3. Billing for your services
You can charge per project, or consider offering a fixed fee package every month. For example, if you are ghostwriting an e-book for a client, it makes sense to charge a lump sum. If you're helping someone upload content and maintain their WordPress site, a monthly fee might be a better option. You can then create invoices in your PayPal ad for easy payment.
4. Positioning yourself as an expert/expert
You can make good money as a generalist, like a virtual assistant who is willing to do a number of tasks but may have more money and a reputation in the specialization. For example, you might specialize in creating PowerPoint presentations or managing WordPress accounts.
You can also enhance your expertise in your niche or industry by writing eBooks, presenting webinars and so on. All of these can be leading magnets for attracting people to your list and willing to try your service-based business.
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